Monday, November 13, 2023

The Ultimate Guide to Improving Indoor Air Quality with Air Conditioning

AIR-Maintenance.png

The Ultimate Guide to Improving Indoor Air Quality with Air Conditioning

Introduction:
Nowadays, we spend the majority of our time indoors, whether it's at home, in the office, or in other enclosed environments. As a result, maintaining good indoor air quality (IAQ) has become more crucial than ever before. One effective way to achieve this is by utilizing air conditioning systems. In this blog post, we will delve into the latest scientific findings, studies, and expert advice to explore various effective tips for improving IAQ through the use of air conditioning. By following these practical guidelines, you can enhance your well-being and create a healthier living environment for you and your loved ones.

The Benefits of Good Indoor Air Quality:
Before diving into the tips for improving IAQ, let's first understand the potential benefits it offers. Good IAQ has been associated with various advantages, including:

1. Improved Health: Poor IAQ can lead to respiratory issues, allergies, and even more severe health conditions. Maintaining good IAQ can help reduce the risk of these health problems and create a healthier living environment.

2. Enhanced Productivity: Clean air promotes better concentration, focus, and overall cognitive function. By improving IAQ, you can create an optimal environment for productivity, both at home and in the workplace.

3. Better Sleep: Breathing in clean air during sleep can enhance the quality of your rest, leading to improved energy levels and overall well-being.

Tips for Improving Indoor Air Quality using Air Conditioning:

1. Regular Filter Cleaning: One of the most important factors in maintaining good IAQ is ensuring that your air conditioning filters are clean. Clogged filters can harbor dust, allergens, and other pollutants, resulting in poor air quality. Clean or replace filters regularly, following the manufacturer's recommendations.

2. Proper Ventilation: Although air conditioning can be effective in filtering and cooling the air, it's important to strike a balance between airtightness and ventilation. Opening windows periodically allow fresh air to circulate and dilute any indoor pollutants.

3. Temperature Control: Maintaining an appropriate temperature indoors can help prevent the growth of mold and bacteria, which thrive in high humidity. Experts recommend keeping your home within the range of 20-24°C (68-75°F) during the summer months.

4. Regular Maintenance: Schedule routine maintenance for your air conditioning system to ensure its optimal performance. This includes checking for refrigerant leaks, proper drainage, and inspecting ducts for any issues that may affect IAQ.

5. Consider High-Efficiency Filters: Upgrading your existing air conditioning system's filters to high-efficiency particulate air (HEPA) filters can significantly enhance filtration capabilities and reduce airborne pollutants.

Pitfalls and Drawbacks:
While air conditioning can be a powerful tool for improving IAQ, it's essential to bear in mind a few potential pitfalls:

1. Overuse: Running your air conditioning system excessively can contribute to a dry indoor environment. Dry air can cause dry skin, irritated eyes, and throat discomfort. Avoid excessive cooling and consider using a humidifier to maintain appropriate moisture levels.

2. Indoor Pollution Sources: Even with a perfectly functioning air conditioning system, it is crucial to address the sources of indoor pollution. Common culprits include smoking, pets, cleaning products, and mold growth. By eliminating or minimizing these sources, you can further improve IAQ.

Real-Life Examples and Personal Experiences:
Let's have a look at a real-life example to understand the impact of following these tips. Sarah, a homeowner, noticed a decline in her family's health, with increased allergies and respiratory issues. After following expert advice and implementing the above tips, including regular filter cleaning and keeping the temperature within the recommended range, Sarah saw a significant improvement in her family's well-being.

Conclusion:
Indoor air quality plays a vital role in our health, comfort, and overall quality of life. By utilizing air conditioning systems effectively and implementing these tips, you can enhance IAQ and create a healthier and more comfortable indoor environment. Remember, maintaining regular maintenance, practicing proper ventilation, and being mindful of potential pitfalls is key to reaping the benefits of using air conditioning for IAQ improvement. Prioritize your health and make informed decisions to create a space that promotes well-being and productivity.

hvac


Sunday, July 9, 2023

Місячний календар на кожен день 2023-2024

У місячному місяці є чотири критичні точки – це дні точних фаз. Вони вказані у календарі.
У ці дні Місяць і Сонце знаходяться на критичній кутовій відстані один від одного, утворюють напружені, негармонійні чи стрес-аспекти. Це дні поворотних пунктів циклу.
Два основні критичні дні - це молодик (відстань 0 град) і повний місяць (відстань 180 град.).
Два проміжні - це зростаюча (у першій чверті) і спадаюча (у третій чверті) квадратури Місяця до Сонця. У дні 1-ї та 3-ї чверті Місяць знаходиться від Сонця на кутовій відстані 90 град.

лунный календарь

Saturday, July 8, 2023

Unlock Your Creativity with AIPIX: Revolutionizing Image Generation

In today's digital age, where visual content plays a crucial role in capturing attention and conveying messages, finding unique and eye-catching images can be a daunting task. However, thanks to the remarkable advancements in artificial intelligence, a revolutionary platform called AIPIX has emerged, transforming the way we generate images. By harnessing the power of cutting-edge machine learning models, AIPIX enables users to effortlessly create breathtaking, not censored, photorealistic artworks from simple text descriptions. In this blog post, we will delve into the world of AIPIX and explore how this innovative platform empowers individuals to bring their creative visions to life without any design skills or complex software.


Unleash Your Imagination:

AIPIX serves as a creative catalyst, allowing you to unleash your imagination and transform your ideas into visually captivating masterpieces. Whether you're a marketer, a content creator, or simply an individual looking to add a touch of artistry to your projects, AIPIX has got you covered. By providing short text descriptions, AIPIX's intelligent algorithms analyze the inputs and generate unique, personalized images tailored to your vision. With AIPIX, you no longer have to rely solely on stock images or struggle with graphic design software – the power of creation is at your fingertips.


Photorealistic Artworks, Unleashed:

Gone are the days when generating photorealistic images required substantial time, effort, and technical know-how. With AIPIX, you can now produce stunning, lifelike artworks in a matter of seconds. The advanced machine learning models behind AIPIX have been trained on vast amounts of data, enabling them to understand the intricacies of various objects, scenes, and textures. From majestic landscapes to intricate objects, AIPIX accurately captures the essence of your descriptions, resulting in visually striking images that appear as if they were photographed in reality.

Simplicity and Accessibility:

AIPIX prioritizes simplicity and accessibility, ensuring that anyone can harness the power of AI-generated images without any barriers. Unlike traditional image creation processes that often require powerful hardware and software installations, AIPIX operates entirely in the cloud. This means that you can access the platform from any device with an internet connection, eliminating the need for expensive equipment or time-consuming installations. Whether you're working on a desktop computer, a laptop, or even a smartphone or tablet, AIPIX empowers you to create remarkable images on the go.

Try it now, it's free!

Tuesday, July 4, 2023

Hidden Costs of Lost or Stolen Workforce Devices and the Benefits of Tracking Systems

In the bustling world of warehousing and retail, mobile computing devices like Zebra devices play a critical role in inventory management, logistics, sales, and overall operational efficiency. From handheld scanners and tablets to laptops and mobile phones, these devices have become essential tools in the modern business landscape. However, they are often susceptible to loss or theft, an issue that bears significant costs for companies.


The Cost of Lost or Stolen Devices


The cost of lost or stolen devices is not merely limited to the financial value of the device itself. It goes beyond that to include several hidden costs that can compound over time. The first of these hidden costs is downtime. When a device is lost or stolen, the resulting disruption in operations can cause significant productivity losses. Workers may need to manually record data or perform tasks, significantly slowing down processes and leading to errors.


Next, there's the cost of data loss. Many Zebra workforce devices store valuable business data, some of which may not be backed up. The loss of this data can lead to missed sales opportunities, mismanaged inventories, and the potential loss of sensitive or proprietary information.

Moreover, there's a cost associated with the risk of data breaches. In the wrong hands, these devices can provide access to confidential business, employee, or customer data, leading to potential legal liabilities and damage to a company's reputation.


The cumulative financial impact of these hidden costs is often many times the cost of the device itself, reinforcing the need for businesses to implement effective measures to prevent and manage device loss or theft.


Advantages of Device Tracking


One such measure that has proven particularly beneficial in the warehousing and retail sectors is the implementation of device tracker or finder systems. These systems use technology such as GPS, Bluetooth, or Wi-Fi to locate lost or stolen devices, offering several advantages to businesses.


The most obvious benefit is the ability to quickly locate and recover lost or stolen devices. This can significantly reduce downtime and the associated productivity losses, as well as minimize the risk of data loss or breaches.


Moreover, many device tracker systems come with features that allow remote locking or wiping of data. In the event of theft, these features can be used to secure sensitive data, reducing the risk of data breaches and potential legal liabilities.


Furthermore, these tracking systems can generate usage and location data that provide insights into how devices are being used. This data can help businesses identify patterns, streamline operations, and even deter theft by holding employees accountable for device use and handling.


In the context of the warehousing and retail sectors, with their high reliance on mobile computing devices, the benefits of device tracking systems can be even more pronounced. In these sectors, the smooth functioning of operations is heavily dependent on these devices. A reliable tracking system can ensure these essential tools are always available when needed, enhancing productivity, data security, and overall operational efficiency.


The cost of lost or stolen workforce devices in the warehousing and retail sectors is significant and multi-faceted, extending beyond the mere replacement cost of the device. Implementing a device tracker or finder system can help mitigate these costs, offering numerous advantages including quicker recovery, enhanced data security, and valuable usage insights. As businesses continue to navigate the challenges of the modern commercial landscape, embracing such technology becomes not just an option, but a necessity.

lost workforce devices

Monday, July 3, 2023

ERC

< div course=" et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_light" style=" box-sizing: border-box; margin: 0px 0px 28.1924 px; extra padding: 0px; boundary: 0px; rundown: 0px; text-size-adjust: 100 %; vertical-align: baseline; background-image: initial; background-position: 50% center; background-size: cover; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: first; position: relative; animation-timing-function: linear; animation-duration: 0.2 s; overflow-wrap: break-word; text-align: facility;" > It's credit connected with employment tax obligations, however it's based upon wages you paid to your staff members, so it's essentially gratifying you as a company for keeping your individuals paid throughout the pandemic. Developed by the CARES Act, the ERC is  a refundable tax credit-- a give, not a finance-- that a service can declare even if they needed to shut

down service permanently. The Staff member
Retention Credit Tax obligation is conveniently available to both little as well as mid-sized services
and is based upon qualified incomes and health care paid to employees. Qualifying services can maximize the list below offerings: -About$ 26,000 per employee- Readily available for 2020 and also
the extremely initial 3 quarters of 2021- Qualify with lowered revenues or COVID occasion- No limit on financing-

  Worker Retention Credit ( ERC) is a refundable tax obligation credit. The ERC has really undergone a number of changes and also has several technical details, consisting of how to figure out professional

  earnings, which workers can qualify and also extra.  " The employer retention credit tax obligation is an incredibly beneficial and incredibly under-utilized monetary help
  possibility< period style= "color: rgb( 66, 66, 66); font-family: Helvetica; font-size: 18px;" > for small company owners to receive from the federal government, defines Business Warrior CEO, Rhett Doolittle". After acknowledging this possibility to help even more tiny companies, creating a collaboration with Bottom Line Financial savings was a piece of cake. Considering that 2008, they have actually recovered over $2.2 billion bucks for more than

  7,000 customers consisting of American Express, Uber, as well as Rolex. To qualify as a business, local business owner should satisfy the following: Experience adjustments to your operations due to an Executive Order during 2020 or 2021; or your gross invoices for 2020 dropped below 50 %for the
  similar quarter in 2019 as well as dropped below 80% for 2021. Another reason why the worker retention credit is a lot more appealing now than it was last year, which is that it's much easier to get approved for the company retention credit in 2021. I really did not get the 2020 worker retention credit at first, due to the fact that I got preliminary of PPP money as well as second as a result of the fact that my business didn't endure that big 50% decline required to get the company retention credit last year. But for 2021, a minimum of for Q1, yeah, my solution certifies. Not only are a lot more services qualified for the staff member retention credit thanks to these brand-new legislations, making PPP receivers eligible for the employer retention credit though out the exact very same salaries and also making even more solutions eligible with the 20% decline limit as opposed to the 50% decline limit, nevertheless the 2021 credit is also much more rewarding than the 2020 credit. If you obtained PPP funds you are still able to get the worker retention credit, you aren't able to double dip earnings with ERC, but that does not suggest that you can not use both programs to maximize both credit. For example if somebody makes twenty thousand bucks per quarter or eighty thousand dollars a year for that quarter, you can utilize ten thousand dollars of salaries towards the ERC credit and 10 thousand bucks toward PPP forgiveness plan. The program started on March 13th, 2020 and also ends up on September 30, 2021, for eligible firms.
 < span style=" shade: rgb( 66, 66, 66); font-family: Helvetica; font-size: 18px; ">< span design= "background-color: transparent; font-size: 18px; white-space: pre-wrap;" > Tolerable, however that's nothing compared to the 2021 credit as a result of the truth that for 2021, the credit is equivalent to 70% of qualified revenues per staff member paid from January 1, 2021 with December 31, 2021, limited to$ 10,000 in wages per staff member ... for that whole period?< period design= "box-sizing: border-box; margin: 0px; cushioning: 0px; boundary: 0px; summary: 0px; font-size: 16px; text-size-adjust: 100%; vertical-align: standard; background-image: initial; background-position: first; background-size: preliminary; background-repeat: first; background-attachment: first; background-origin: first; background-clip: first; color: rgb( 85, 85, 85); font-family: Roboto, Helvetica, Arial, Lucida, sans-serif;" >< period style=" color: rgb( 85, 85, 85 ); font-family: Roboto, Helvetica, Arial, Lucida, sans-serif; font-size: 16px; ">< div course=" et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_light" design=" box-sizing: border-box; margin: 0px 0px 28.1924 px; extra padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100 %; vertical-align: standard; background-image: first; background-position: 50% center; background-size: cover; background-repeat: no-repeat; background-attachment: initial; background-origin:
preliminary; background-clip: initial; placement: family member; animation-timing-function: linear; animation-duration: 0.2 s;overflow-wrap: break-word; text-align: facility;" >< period design=" background-color: transparent; color: rgb (66, 66, 66 ); font-family: Helvetica; font-size: 18px
;" >< span design=" background-color: transparent; shade: rgb( 66, 66, 66); font-family: Helvetica; font-size: 18px;" > The program begun on March 13th, 2020 and additionally finishes on September 30, 2021, for eligible firms.< span style=" background-color: clear; color: rgb( 66, 66, 66 ); font-family: Helvetica; font-size: 18px;" > You can try to find reimbursements for 2020 in addition to 2021 after December 31st of this year, right into 2022 and 2023. And possibly previous after that too.
< div course=" et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_light" style="box-sizing: border-box; margin: 0px 0px 28.1924 px; padding: 0px; boundary: 0px; overview: 0px; text-size-adjust: 100 %; vertical-align: baseline; background-image: preliminary; background-position: 50% facility; background-size: cover; background-repeat: no-repeat; background-attachment: initial; background-origin: first; background-clip: preliminary; position: relative; animation-timing-function: linear; animation-duration: 0.2 s; overflow-wrap: break-word; text-align: facility;" >< h5 class= "et_pb_toggle_title" style =" box-sizing: border-box; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; cushioning: 0px 50px 0px 0px; border: 0px; summary: 0px; text-size-adjust: 100%; vertical-align: standard; history: transparent; line-height: 1.3 em; overflow-wrap: break-word; cursor: pointer; position: family member; text-align: facility;" >< span style=" box-sizing: border-box; margin: 0px; padding: 0px; boundary: 0px; rundown: 0px; text-size-adjust: 100 %; vertical-align: baseline; history: transparent;" >< div style=" shade: rgb( 66, 66, 66); font-family: Helvetica; text-align: left; "> Many companies have gotten refunds, and also others, in addition to reimbursements, also certified to continue getting ERC in every pay-roll they refine to December 31, 2021, at about 30 %of their payroll expenditure. Some companies have actually obtained repayments from$ 100,000 to$ 6 million.< div style=" color: rgb( 66, 66, 66); font-family: Helvetica; text-align: left;" > It went through a variety of modifications as well as various technological modifications to the program, consisting of simply exactly how to determine expert profits, which employees are certified, as instances 

. Your company certain case could call for even more extensive requirements and also evaluation. The program is complicated as well as and time consuming potentially leaving you with unanswered questions. < br design =" box-sizing: border-box; shade: rgb (85, 85, 85); font-family: Roboto, Helvetica, Arial, Lucida, sans-serif; font-size: 18px;" > < br style="box-sizing: border-box; shade: rgb( 85, 85, 85); font-family: Roboto, Helvetica, Arial, Lucida, sans-serif; font-size: 18px;" > < font style color="# 555555" face =" Roboto, Helvetica, Arial, Lucida, sans-serif" style =" "> To find out more pertaining to your organization click the link supplied and set up an appointment at your comfort prior to the chance is no more available.

erc credit

Thursday, June 29, 2023

Creating a Simple Lo-Fi Beat in FL Studio: A Step-by-Step Guide By Lofi Minutes


Introduction:

Lo-Fi beats have gained significant popularity in recent years for their laid-back and nostalgic vibes. If you're looking to dive into the world of music production and create your own Lo-Fi beats, this article will guide you through the process of crafting a simple Lo-Fi beat in FL Studio without using any pre-existing samples. So, let's get started!


Step 1: Setting up the Project

Launch FL Studio and create a new project. Set the project tempo to around 80-90 BPM (beats per minute) to capture the relaxed feel of Lo-Fi music. Select the C minor scale to establish the desired mood.


Step 2: Creating the Drums

Start by opening the Channel Rack in FL Studio. Create a new channel and load a drum sampler or synthesizer of your choice. You can use FL Studio's built-in plugins like FPC, Drumaxx, or even the basic 3xOsc synthesizer.


Design a simple drum pattern by placing kicks on the first and third beats of each bar, and snares on the second and fourth beats. Add some hi-hats or shakers to fill in the gaps and create a rhythmic groove. Experiment with the velocity and timing of the drum hits to add a human touch and variation to the pattern.


Step 3: Crafting the Chord Progression

Create a new instrument channel and load a synthesizer that allows you to create rich, atmospheric sounds. FL Studio offers various options like Sytrus, Harmless, or Serum.


Start by playing chords in the C minor scale. Here's a simple chord progression to get you started:


Cm chord: C, Eb, G

Abmaj chord: Ab, C, Eb

Ebmaj chord: Eb, G, Bb

Gmaj chord: G, B, D

Experiment with different inversions and voicings to find the sound that appeals to you. Adjust the attack and release settings to achieve a softer and more relaxed sound.


Step 4: Adding Melodic Elements

To enhance your Lo-Fi beat, introduce some melodic elements. Create a new instrument channel and select a mellow instrument like a Rhodes piano, a warm pad, or a plucked guitar sound.


Compose a simple melody using notes from the C minor scale. Here are some possible notes that you can use to create melodies that harmonize with the chord progression:


Cm chord: C, D, Eb, F, G, Ab

Abmaj chord: Ab, Bb, C, Db, Eb, F

Ebmaj chord: Eb, F, G, Ab, Bb, C

Gmaj chord: G, A, B, C, D, E

Experiment with these notes and their placements to create a simple and catchy melody that complements the chord progression. You can vary the rhythm, use slides, vibrato, or legato to add expressiveness and make your melody stand out.


Step 5: Applying Lo-Fi Effects

One of the defining characteristics of Lo-Fi music is the vintage and degraded sound. To achieve this, apply some effects to your individual tracks or the master channel. Here are a few suggestions:


a) Vinyl Crackles: Add vinyl crackle samples or use plugins that simulate vinyl noise to give your beat an authentic Lo-Fi texture.


b) Low-pass Filtering: Apply a low-pass filter to your drum track, chords, and melodies to reduce the high-frequency content and create a warm, muffled sound.


c) Tape Saturation: Use tape saturation plugins to emulate the sound of analog tape, adding warmth and subtle distortion to your mix.


d) Reverb and Delay: Apply reverb and delay effects to create a sense of space and depth in your mix. Experiment with different settings to achieve the desired ambiance.


Resource List:


FL Studio (https://www.image-line.com/flstudio/)

FL Studio Documentation (https://www.image-line.com/support/flstudio_online_manual/)

YouTube tutorials:

SeamlessR (https://www.youtube.com/user/SeamlessR)

In The Mix (https://www.youtube.com/c/inthemix)

Busy Works Beats (https://www.youtube.com/user/busyworksbeats)

Online communities and forums:

r/FL_Studio (https://www.reddit.com/r/FL_Studio/)

Image-Line Forums (https://forum.image-line.com/)

Sample libraries and sound packs:

Splice (https://splice.com/)

Native Instruments (https://www.native-instruments.com/)

Loopmasters (https://www.loopmasters.com/)

Remember, exploring and experimenting with different resources will help you find your unique sound and style within the realm of Lo-Fi beat production. Enjoy the journey and have fun creating your own Lo-Fi beats in FL Studio!

lofi


Tuesday, June 27, 2023

Do You Create Results with 100% Certainty?

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation (aka continual improvement). 

The commitment to always be striving for new, better and different allows your company to stay relevant and service your clients even better. 

I’m always shocked to discover most businesses fail to use one of the most powerful tools in their tool box when it comes to finding out EXACTLY how to service their clients better (Maybe it’s obvious, therefore it’s often missed)...

And if you aren’t doing this to some degree in your business, it’s never too late to start…  


One of the quickest ways to innovate and take steps to improve your business is by asking the most important person or people in your business.

Who are the most important people in any business?


Your clients. 

Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. 

How do you really get inside the mind of your future clients? By asking your best clients…As they once were your prospect.

The wealth of invaluable information and insight you can gain just by having a conversation with a client is absolutely priceless


Which is why I’m so surprised more business owners don’t utilize this approach.  


One business owner I know created something called a “Client Council”.  He runs a very successful service business that specializes in HVAC.  Each year he selects 10 of his best clients and asks them if they’d like to be a part of his Client Council. As a council member, they agree to give him insight and input on anything he sends them (marketing pieces, offers, new service ideas, etc.) and they give their honest feedback.  

In exchange for their council “work” he gives them 20% off any service in his company for an entire year. He  also extends a new customer one time 20% off coupon to any friends or family that live in the area (brilliant how he wove a referral strategy into this program)!

By having this ongoing council, he gets continual insight and feedback on what he is doing, or would like to do. 

He also attains new customers from these referrals. 

What’s also important to note, is he selects new council members each year, giving him a variety of people to test his marketing on. 

The positioning is perfectly structured for his clients too.  First, it’s not a HUGE commitment (only 1 year). It also makes the client feel special to be a part of an exclusive and unique group. Let’s face it, they have probably never been asked to be a part of something like his council ever before. It also gives them the opportunity to become the hero to any friends or family that need HVAC work done…As they hold the key to getting them 20% off their first service call. 


People like to be the heroes and have solutions to help people, which is why people will go out of their way to recommend any product or service they know could help someone (especially with the added bonus of saving them some money). 

It’s a win-win-win for everyone.  


Another business owner I know takes his clients out for Client Appreciation dinners. He invites 3 or 4 clients and their spouses to a restaurant for dinner on him, as a way of thanking them for their business. In their time together, he is able to ask them as a collective group what they think about new products and services he’s thinking of offering in his business. He gets to find out what’s changing in their lives which gives him even more ideas on how to improve his business as well. He schedules these dinners twice a year, and has for the last 20 years. 

Now you might be thinking, “I don’t have the ability to meet with my clients one-on-one.”  

If you don’t have that ability to meet in person with clients, simply call them. 


Many times with our clients, I’ll randomly hop on a meeting they have scheduled with my team just to check in and ask them how they are doing. If one of these clients is someone I think would be a perfect candidate for a new program we are offering, I’ll ask them if they’d be interested in scheduling a one-on-one with me to discuss in greater detail.


Another EASY way to get insight and input from your clients is by sending them regular surveys on a consistent basis. You can send them by email or direct mail. I highly recommend implementing this strategy in your business no matter what, and in addition to any other thing you do. 


Sending out “How are we doing?” surveys on a regular basis shows your clients you really care about the level of service you provide them (that you are always looking for ways to improve). It also gets you information you need. 

It’s easy for anyone to set something like this up in their business. Remember, people want to share their experiences…They desire to feel heard. 

One last example that I couldn’t resist including because it’s so good… 


I heard about this approach from a mastermind I attended. The business owner ran live events at least twice a year for high school students interested in the field of medicine.

His main marketing vehicle was direct mail. His company established a successful “control” and had tested a few new strategies and vehicles to no avail in beating their existing “control”. 

One day as he was talking to his CMO about what to test next, and she suggested it was time to start testing different messaging. Messaging that really resonated with the parents and the students

“How would we know what to test?,” He said. She then said, “We ask them.” A bit confused, he asked, “Who?”she said, “Our prospects”.  

Here’s where it gets interesting…

They brainstormed various ways to attain all the relevant information they would need to guide them to create the perfect messaging. They knew in order to get it right, with 100% certainty (and in the shortest amount of time before the next event), they would need to do something extreme. 

They landed on what they called a “Prospect Tour”. They chose 10 prospects at random that agreed to meet with both of them in person. They then flew around the country to visit each of the prospects and their families.   

Extreme? Yes

But what they were able to discover in a few weeks of talking to prospects one-on-one was absolutely eye-opening. Not only did they gain insight on objections they never considered, they achieved their ultimate goal (which was to collect exact verbiage directly from their prospects that they could use in their copy).  Messaging that ended up resonating on such a deeper level with their prospective audience. 


I hope these examples gave you some ideas on how you too can gain insight quite easily from prospective clients and existing clients to help propel your business forward. 


Think about integrating any one of these strategies (or variations of them) in your marketing efforts.  At the very least, get a survey out to your clients every 6 months, even if it's just one question you ask them. It’ll pay dividends in the long run, and quickly elevates your business to new heights if you take what you learn and make necessary changes to continually improve. 


To your success, 

David

Business Nitrogen