In recent years, the lottery landscape has undergone a remarkable transformation, with Live Draw SGP emerging as a front-runner in this evolution. This innovative format is ushering in a new era of excitement and engagement for lottery enthusiasts around the globe. So what exactly has sparked this change? Let’s delve into the captivating elements that make Live Draw SGP such a game-changer.
*The Rise of Live Draw SGP: A New Era in Lottery Gaming**
Gone are the days when lottery players would anxiously wait for results to be announced hours or even days later. The rise of Live Draw SGP is redefining how we interact with lottery games, offering real-time updates that captivate players’ attention like never before. With just a click, participants can tune in to live broadcasts showcasing the draw process, making it feel as if they’re right there amidst the action. This shift not only enhances player engagement but also brings an exhilarating sense of immediacy that traditional lotteries simply cannot match.
*Real-Time Thrills: The Immediate Excitement of Live Draws**
Imagine sitting on the edge of your seat as numbers are drawn live before your very eyes! That rush of adrenaline is one of the most compelling aspects of Live Draw SGP. Players experience an electrifying moment as each number appears, heightening their anticipation and investment in the outcome. It’s no longer just about checking results; it’s an interactive experience where every second counts. This immediacy transforms what was once a passive activity into an engaging event that keeps players coming back for more.
*Transparency and Trust: How Live Draw SGP Enhances Fair Play**
One significant advantage of Live Draw SGP lies in its commitment to transparency and fairness. In an era where skepticism often shadows online gaming, live draws serve as a beacon of trustworthiness. Viewers can witness every aspect of the drawing process, eliminating doubts about integrity or manipulation. This openness fosters confidence among players—knowing they are participating in a fair game creates loyalty and encourages more people to take part in lottery activities without reservations.
*Connecting Communities: Live Draw SGP and the Social Experience**
Beyond individual thrills, Live Draw SGP fosters community connection among players. Social media platforms buzz with excitement during draws as friends share their hopes and predictions while cheering each other on from afar. Online groups dedicated to discussing strategies or sharing experiences have flourished alongside this format, creating vibrant communities built on shared interests and camaraderie. Whether you’re celebrating victories or commiserating losses, these connections enrich the overall experience, making it more than just about winning money—it becomes about shared journeys.
*Future Innovations: What’s Next for Live Draw SGP in the Lottery World**
As technology continues to evolve at breakneck speed, so too will innovations surrounding Live Draw SGP. We can expect enhanced user interfaces featuring augmented reality elements or even interactive features allowing viewers to engage directly during draws—imagine placing bets on potential outcomes while watching! Additionally, collaborations with influencers could further amplify reach and attract younger audiences who thrive on real-time content consumption.
In conclusion, Live Draw SGP represents not only a thrilling advancement in lottery gaming but also embodies transparency and community spirit that resonates with today’s players. As we move forward into this new frontier filled with endless possibilities, one thing remains clear: exciting times lie ahead for lottery enthusiasts everywhere!
Showing posts with label social. Show all posts
Showing posts with label social. Show all posts
Tuesday, June 24, 2025
Saturday, November 30, 2024
Puppy Socialization Demystified: The Essential Guide for New Dog Owners
Introduction
- Definition of puppy socialisation
- Importance of socialisation in a puppy's early development
- Explanation of what socialisation entails
- Key components of socialisation: people, animals, environments
The Benefits of Puppy Socialisation
- Improved behaviour and temperament
- Reduced anxiety and fear in new situations
- Enhanced communication with other dogs
When to Start Socialising Your Puppy
- Ideal age for socialisation
- Critical socialisation window
How to Socialise Your Puppy
- Structured socialisation activities
- Introducing your puppy to new experiences
- Finding socialisation classes or groups
Common Challenges in Puppy Socialisation
- Overcoming fear or aggression
- Dealing with shy or anxious puppies
- Tips for successful socialisation
Conclusion
- Recap of the importance of puppy socialisation
- Encouragement to start socialising early for a well-adjusted dog
- Call to action for readers to share their socialisation experiences or seek professional guidance if needed
What is puppy socialisation? Puppy socialisation is a crucial process that helps young dogs learn how to interact with the world around them. It involves exposing puppies to various environments, people, animals, and experiences in a controlled and positive way. This early exposure is essential for developing a well-adjusted and confident adult dog.
During the first few months of a puppy's life, they are like sponges, soaking up information and learning from their experiences. This period, often referred to as the critical socialisation window, typically lasts from about three weeks to 16 weeks of age. During this time, puppies are particularly receptive to new information, making it the ideal time for socialisation.
Effective puppy socialisation can prevent behavioural issues in adulthood. Puppies that have not been properly socialised may develop fears and anxieties about strangers, other dogs, or new situations. This can lead to aggressive behaviour, excessive barking, or even phobias. A well-socialised puppy, on the other hand, is more likely to grow into a friendly, confident, and well-behaved adult dog.
So, how do you go about puppy socialisation? It involves several key components. First, start introducing your puppy to a variety of people. Make sure they meet individuals of different ages, sizes, and appearances. This exposure helps your puppy learn that people come in all shapes and sizes, and not all are a threat. Encourage gentle petting and rewards for good behaviour during these interactions.
Next, introduce your puppy to other animals. Socialising with other dogs is crucial. Arrange playdates with vaccinated, friendly dogs to encourage interaction. Puppy training classes are another excellent option, as they provide controlled environments for puppies to learn and play together. Make sure all interactions are positive to build your puppy's confidence.
Environments also play a significant role in puppy socialisation. Take your puppy to various locations like parks, busy streets, and pet-friendly stores. Expose them to different sounds, surfaces, and sights. The more experiences your puppy has, the more adaptable they will become. However, ensure that each experience is positive. If your puppy seems scared or overwhelmed, it’s essential to reassure them and create a calm atmosphere.
Another important aspect of puppy socialisation is handling. Get your puppy used to being touched and handled. This includes brushing their fur, examining their ears, and checking their paws. Routine handling helps your puppy become comfortable with grooming and vet visits, which is essential for their health and well-being.
Socialisation should also include exposure to different experiences and situations. Introduce your puppy to various objects, such as bicycles, umbrellas, and strollers. These experiences teach them that not everything is a threat. If your puppy encounters something they are unsure about, provide encouragement and treats to help them associate the experience with something positive.
One common concern among puppy owners is the fear of overwhelming their pets. It’s important to remember that socialisation should be a gradual process. Take your time and don't rush your puppy into situations that may frighten them. Start with low-stress environments and gradually increase the level of exposure as your puppy becomes more comfortable.
Consistency is key to effective puppy socialisation. Regularly schedule playdates, training classes, and outings. This consistent exposure helps reinforce positive behaviour and builds confidence over time. Consider keeping a socialisation checklist to track your puppy's progress and experiences. This can be a fun way to ensure they are exposed to a wide range of situations.
In addition to socialisation with people and other animals, training is an essential part of the socialisation process. Basic obedience training not only teaches your puppy commands but also reinforces good behaviour in social situations. Use positive reinforcement techniques, such as treats and praise, to encourage your puppy to respond to commands. This will also strengthen the bond between you and your puppy.
The benefits of proper puppy socialisation extend beyond just good behaviour. Socialised puppies are often more adaptable and resilient. They can handle changes in their environment and are less likely to develop behavioural problems. A well-socialised puppy is also more likely to become a beloved family member, as they can comfortably interact with friends, children, and other pets.
It's important to note that socialisation doesn't stop after the critical window. While the first few months are vital, continued socialisation throughout your puppy's life is essential. Regular interactions with new people, dogs, and environments will help maintain their confidence and adaptability. Always be on the lookout for new experiences to share with your dog.
If you are unsure where to start, consider enrolling in a puppy socialisation class. These classes are designed for young dogs and provide a safe environment for socialisation under the guidance of a professional trainer. They can teach you effective techniques and help you understand your puppy's body language and behaviour.
In conclusion, understanding what is puppy socialisation is essential for any dog owner. It is a fundamental aspect of raising a happy and well-adjusted dog. By exposing your puppy to a variety of people, animals, environments, and experiences in a positive and controlled manner, you can help them grow into a confident and friendly adult dog. Remember, the key to successful puppy socialisation is consistency, patience, and positivity. With the right approach, you will provide your puppy with the best start in life, ensuring they thrive in every situation they encounter.
My experience as shown that engaging our puppy early to a socialisation experience has proved a fantastic decision. Our dog (no longer a puppy) is calm in all situations and a joy to take out for long walks, hopefully to meet new doggie pals.
Don’t delay get signed up to your local puppy club, it will be beneficial both to you and your puppy.
Good Luck
Monday, February 20, 2023
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Friday, September 30, 2022
What A "Domain Name" Means For Your Business
By: Kayla McDonald
At first glance, many houses may look identical on the same street. Someone new to that neighborhood probably would mistake one home from the next. Similarly it's just as easy for business owners to confuse the meaning of a domain and website - however they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence - especially if you want to sell things on the website! A domain name and website have a close relationship because they work together to display information on the internet. Here's what you need to know...
A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain name like your home address and the website as the physical building. An address is how someone finds your home, but the style, size and layout of your home might vary from other houses nearby. The domain tells online shoppers where to find your information on the web!
Are people searching for your idea, product or service online?
Have you developed a website?
Do you own a domain name?
Consumers are searching the internet to make buying decisions — from what to eat for dinner to which school is best for their kids. If you operate a business, you need a domain name and website.
Nowadays there are free and paid ways to build websites. Regardless of which option you choose, you cannot have a website without a domain name. I recommend buying a custom domain name to establish your brand, protect your intellectual property and make a name for yourself on the web. So don’t delay, I’ve partnered with one of the world’s largest web hosting companies to help you find or manage domain names for your website! * Schedule A Discovery Call to Get Started!
Monday, August 29, 2022
Welcome, and thanks for stopping by to read my Social Sale Rep Review.
Welcome, and thanks for stopping by to read my Social Sale Rep Review.
You want more time, freedom, and money. I know the feeling and you're certainly not alone. You want to live life your way, not how society says you should.
With never-ending bills to pay and the cost of everything going up, it's not easy. Maybe you have debt weighing you down too.
Social Sale Rep claims it can help, but is it legit?
In this review, I'll explain what Social Sale Rep is, how it works, and what it can do for you. I'll take you inside the member's area, reveal what's inside, and whether it's a scam.
Here's a quick overview of the topics I'm going to cover…
- What is Social Sale Rep?
- Is Social Sale Rep Legit?
- How Does Social Sale Rep Work?
- Social Sale Rep's Course Structure, Details, and Job Database
- Social Sale Rep's Cost and Refund Policy
- Social Sale Rep Reviews and Complaints
- What I Like and What I Don't Like About Social Sale Rep
- Where Do You Go From Here?
Disclaimer:
Please note, I am not an affiliate for Social Sale Rep. This review has been researched inside Social Sale Rep (member's area) as well as from information and/or testimonials that are available online in the public domain. Any recommendations and/or conclusions are strictly opinions and may not to apply to, or agree with, all persons or situations. See full disclaimer for more info
What is Social Sale Rep?
Social Sale Rep is a live chat training program and jobs database. Depending on how you discovered Social Sale Rep, your understanding might be that they find a job for you or hire you directly.
That's not the case.
You can earn as much as $25 – $35 per hour as they claim, but you must apply for these jobs as you would for any job. And the higher-paying jobs require experience, specific training, or a degree in some cases.
As a result, there's some confusion about Social Sale Rep and what it is. And whether it's a scam.
Monday, May 16, 2022
8 Ingredients For A Solid Digital Marketing Mix
By: Kayla McDonald
This post was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet.
Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below.
Key Areas of Digital Marketing
Brand Strategy
Web Design
Content Marketing
Search Engine Optimization
Social Media Marketing
Online Reputation Management
Web Analytics
Digital Advertising
Checkout the glossary section below to learn more about the terms and how they impact your business.
Glossary: Key Areas of Digital Marketing
Brand Strategy - developing a long term plan to help a brand reach specific goals. Examples include: Taking steps to promote the unique personality of an individual, product or service.
Web Design - Building websites, apps and mobile programs using a variety of today’s programming languages. Examples include: Html, CSS, Web Hosting services and more.
Content Marketing - Creating a variety of written or audio/visual media to build brand awareness. Examples include: Blogs, email messages, meme graphics, infographics and videos.
Search Engine Optimization (SEO) - Using a variety of techniques to rank at the top of search engine results. Examples include: Related keyword searches, tagging photos, Local Listings, searching for topics in Bing, Google, Yahoo…
Social Media Marketing - Using social networks to communicate, generate website traffic, improve public brand perception etc. Examples include: Regular posting, monitoring and responding to comments on websites like Facebook.
Online Reputation Management (ORM) - is attempting to shape the public’s opinion of a business, individual product or service by influencing, monitoring and responding to online information about it. Examples: Online comments, reviews and testimonials from websites like Yelp, Google My Business and Ripoff Report.
Web Analytics - Using research tools on websites to gather data about online visitors. Examples: Gathering data through websites, the use of cookies or both.
Digital Advertising - developing or using paid advertisements to display on the internet. Examples: Paying for visual ads that drive traffic to a website, webpage or application.
Like this article?
Please share it with your network and tell me which strategy you're currently using?
Sunday, June 13, 2021
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Thursday, May 20, 2021
Shop4aBiz Podcast Introduction
Hi, and welcome to the Shop4ABiz podcast! This series is meant to present small local businesses by highlighting their unique services or products. This podcast is designed to be informative, educational and entertaining. While at the same time supporting local businesses. We hope you enjoy this journey and share it with friends, colleagues and family. Also, feel free to visit:
https://podcasts.bcast.fm/shop4abiz-podcast
Email: shop4abiz@gmail.com
Monday, May 10, 2021
Shop4aBiiz Founder Interview
This audio clip contains an interview session with Daniel Triana, founder of Shop4aBiz.com - Why he started it, and what he hopes it can do for the small local business community.
Well basically i am a small business owner located in asbury park new jersey. I started a travel agency it's called cruise planners because that's part of a franchise that i bought into so i could do anything travel related obviously right now because of Covid 19 the travel industry is getting hit pretty hard and business has been pretty quiet i've been working at the business for about a year now so i am technically a startup still building client base but i know i did have clients i've always had a bit of an entrepreneurial spirit and that's obviously how i got into the travel agency before i always did music i have like my own website for electronic music so i've always been interested in trying to market my music and and i like the whole idea of marketing my travel business obviously like asbury parks in the upswing right now there are a lot of small business owners a lot of restaurants a lot of cafes there's this this atmosphere of of growth and it's really exciting you know between the music art and and restaurant workers everyone is like you know interested in in the small business aspect of building the community they're getting hit obviously really hard right now because of covid 19.
They're doing you know you know pick up at curbside pickups and all that good stuff but you know everybody's hurting everybody's not the same i know it's a lot of people out of work and i realized that something that i've been doing is is setting up a website learning more about wordpress just because of just marketing my business to creating videos for my business as opposed to just posting photos and and blog posts of just text of something boring i was always into like multi-media promotions for myself i realized that i could try to maybe do something that can help the community right now and by putting together a directory of business directory and just giving free listings out you know for basic listings eventually maybe people will be interested in getting a premium listing and pay for that so what i did is i set up this website you know i got this dot com called shop4abiz and it's basically SHOP with the number four A BIZ (https://Shop4aBiz.com) , and i set that up it's set up with google so i was able to import a lot of like local area businesses into the directory to populate the directory but i'm offering local businesses an opportunity to just sign up for free and they could put their logos they could put anything additional in there it's it's pretty great because what's interesting is that this website auto populates google reviews so if your business is in there and you're signed up basically you'll see like a scrolling section of different testimonials that's something that the person doesn't have to do themselves like the business owner doesn't have to do themselves i don't have to do that for them it's all auto populated with this uh this website which is great you could add more photos like an art photo gallery you can add a video like say you have a video on youtube um so right there will be like a screen with a video a youtube link so there's a little bit more of like an interactive um feature to it premium listing i'm just trying to get this built right now i'm not trying to like make money with this right now i look at it as a way of introducing myself to local businesses too so it's a way of me networking uh it's something that i think it's it's more community based which is great i think the main reason behind all this is networking you know like getting to know my neighbors a little better too as a way of you know everybody's stuck at home so a lot of people are trying to promote their businesses their restaurants their stuff on social media so there's a way another way of promoting another avenue.
Friday, April 30, 2021
Shop4aBiz Podcast Introduction
Hi, and welcome to the Shop4ABiz podcast! This series is meant to present small local businesses by highlighting their unique services or products. This podcast is designed to be informative, educational and entertaining. While at the same time supporting local businesses. We hope you enjoy this journey and share it with friends, colleagues and family. Also, feel free to visit:
https://podcasts.bcast.fm/shop4abiz-podcast
Email: shop4abiz@gmail.com
Thursday, March 25, 2021
A Guide for Signing Up With Social Trading Network for Experienced Traders
The forex market continues to show amazing growth. It's becoming more and more popular, which's why traders are ending up being increasingly more knowledgeable in the dynamic forex trading space. As the network of traders continues to grow, traders are finding ingenious ways of enhancing their rois. Social trading takes place to be among those ways.
Experienced traders count on social trading network to connect with one another and to gain from one another. It's through this that they have the ability to improve and sharpen their trading skills and ideas. As a skilled trader ready to get involved in forex social trading, you'll have the chance of expanding your trading chances for better returns. If you're considering joining a social trading network, here is a guide on the very best social trading platforms you can become part of.
eToro social trading network
The eToro trading network takes place to be among the most popular social trading platforms today. This is an excellent trading community for skilled traders who would want to increase their earnings considerably. The features that this trading platform provides to users are extremely advanced and innovative, thus permitting them make use of the dynamics of forex social trading fully.
The advanced copy trading tools you, as a knowledgeable trader, to trade with other competent traders. A major benefit of this social trading platform is that it provides users with management features that can be tailored to their specific risk limitations.
Other features that provide great benefits to traders who sign up with the social trading network through eToro are: advanced trader analytics, superior search tool, and highly established stats. Of terrific value still, you'll have the chance of getting a comprehensive take a look at the performance of other traders that you would like to copy. This is a self-confidence booster since you know that the skilled traders you're connecting with will help you increase your trading returns.
ZuluTrade
ZuluTrade is another social trading platform that has actually established itself as a feasible one for traders who wish to make it big in the forex social trading area. The platform has a function that enables traders to handle the companies they're interested in successfully. Moreover, the platform offers high-level defense to its users. As a knowledgeable trader, you understand that dangers become part of trading which the best thing to do is to try and minimize them as much as possible.
In this regard, the social trading platform has an ingenious method of helping traders to lessen threats substantially. Their danger management innovations are well advanced to do a great job. Likewise, efficiency and tracking data are provided to traders. The capability of traders to monitor their performance metrics goes a long way to support what they do. With this in place, it is much easier for one to choose the traders they wish to follow.
MyDigiTrade
Having been developed in 2010, MyDigiTrade has the trustworthiness and trading authority that experienced traders are trying to find. One of the advantages you'll get for joining the social trading network through this platform is that you'll exist with various finance choices for you to choose the one that fits you the very best.
Of fantastic significance still, traders have the ability to opt for techniques that work for them. Experienced traders comprehend the techniques that operate in the forex social trading market. As a result of this understanding, they have the ability to utilize the features of MyDigiTrade to maximize on the strategies that will bring them quality trading outcomes.
Efficiency metrics are also present for traders to track what is occurring. Through this, they're able to make educated decisions about their trading. This is a social trading platform you can consider for your forex trading.
Collective2
Considering that its inception in 2012, this social trading network has grown to become one of the most popular ones in the market. With more than 90,000 users on their platform, it is a great location for an experienced trader to be. As an experienced trader, you wish to be in a platform that you're sure of and you're confident of its capability to give you quality and optimum results. This is precisely what Collective2 has the ability to supply to you.
As soon as you select this as your favored platform, you have the provision of registering as a trade leader. This offers you the strategic chance of being followed. Take the opportunity of being a trade leader to come up with winning strategies that will make you attract followers.
A crucial thing that you need to bear in mind of is that for you to be a member of this platform, you need to pay for subscription. Simply put, unlike other platforms, you don't get a possibility for demonstration accounts.
Trade360
As you already know, having the ability to make informed and prudent trading choices is a fantastic thing for a trader. Especially for experienced traders who want to go all the way, it is essential for them to make the very best choices. The advantage is that Trade360 is available in handy to assist traders make the best choices concerning their investments.
The trading tools offered by this specific platform aid traders to get to choices that enhance their chances of trading success. For example, they have a tool that helps traders to anticipate future rate patterns and, as a result, make the ideal choice based upon that.
Additionally, there look out set within the platform to notify users whenever there are any developments that are useful to them. If you choose Trade360 as your preferred social trading platform, you have to deposit a minimum of $100. There's likewise a possibility of having a demo account to evaluate the platform as ascertain whether it's what you're searching for.
Those is a guide to help you understand the social trading platforms available for you to push your forex social trading objectives to a higher level.
Belonging to a social trading network provides you the opportunity to find out as much as you can and improve your trading understanding. Even skilled traders wish to discover more. So, have a look at the platform that matches you finest and become part of it.
Saturday, January 16, 2021
Marketing Digital Para Pequenas Empresas
O QUE PODEMOS FAZER POR VOCÊ
ESTRATÉGIA & BRANDING - Planejamento Estratégico de marketing e definição de posicionamento de Marca, Visão, Metas e Valores da organização.
SEO - Search Engine Optimization – otimização do site para obter melhores resultados nas ferramentas de busca (Google), gerando aumento de tráfego, bons rankings orgânicos (não pagos) e autoridade.
WEBSITE & IDENTIDADE VISUAL - Criação e reconfiguração de websites e blogs com foco na otimização da experiência do usuário. Construção e definição de identidade visual, logotipo, cores, tipografias, formatos e slogan.
MARKETING DE CONTEÚDO - Produção e distribuição de conteúdo relevante para o público-alvo no momento em que ele mais precisa. Aumento do tráfego do site, fortalecimento da Marca, educação do mercado, geração de oportunidades e vendas.
GESTÃO DE MÍDIAS SOCIAIS - Desenvolvimento de trabalho e acompanhamento nas mídias que possuem maior sinergia com o negócio.
CAMPANHAS PAGAS (ADS) - Gestão e distribuição de conteúdo em diferentes canais pagos (links patrocinados, display, remarketing, social ads).
EMAIL MARKETING - Gestão de Leads, organização de listas de contatos, criação de modelos de emails, Automação e disparo de Broadcasts.
DIGITAL ANALYTICS - Relatórios e métricas mensuráveis para determinar a eficácia das ações online (Google Analytics, Google Tag Manager, Google Search Console).
POR QUE FAZEMOS (Números do Marketing Digital)
70% DOS BRASILEIROS ou 126 milhões de pessoas acessam a Internet.
92% DOS CONSUMIDORES pesquisam por um produto ou serviço na internet antes de comprá-lo.
60% DO PROCESSO DE COMPRA é feito antes mesmo de se falar com um vendedor.
60% DOS CONSUMIDORES se sentem mais confiantes a respeito de uma empresa depois de ler o conteúdo personalizado em seu site.
NOSSO TRABALHO
A Top Brothers utiliza os melhores especialistas e ferramentas para construir a estratégia ideal de marketing digital para sua empresa.
O Foco é compreender as demandas e os objetivos, desenvolver ações e proporcionar resultados.
DÚVIDAS COMUNS
O QUE É MARKETING DIGITAL?
Marketing Digital é a reunião de estratégias de marketing, com o intuito de identificar e satisfazer as necessidades dos consumidores, porém online.
Entretanto, não é uma exclusividade de negócios online ou de blogs e sites. É também bastante utilizado para promover negócios físicos.
Engloba:
Gerar valor através do Marketing de Conteúdo;
Criar relacionamento com audiência através do Email Marketing;
Aumentar alcance usando SEO (Search Engine Optimization);
Melhorar o lado social através da Gestão de Mídias Sociais;
Construção e manutenção de blog e/ou site;
Produção de vídeos e outros materiais visuais.
DEVO INVESTIR EM MARKETING DIGITAL?
Sim, sem dúvida.
O Brasil possui 126 milhões de usuários de internet ou 70% da população (fonte: Cetic).
Além disto, cerca de 92% dos consumidores pesquisam um produto ou serviço na internet antes de comprá-lo (fonte: Ibope Media).
Atualmente, sem uma presença digital, sua empresa praticamente inexiste.
E o investimento se iniciado hoje, possibilitará a diferenciação em relação a boa parte de seus concorrentes.
Além disto, outro fato importante é que este processo ganha maturidade no médio e longo prazo, porém, com resultados já a curto.
As empresas que investem e iniciam seus projetos de marketing digital desde já, têm melhores condições de se posicionarem organicamente (sem anúncios pagos) nas primeiras posições do Google em comparação com os concorrentes.
MINHA EQUIPE É PEQUENA E MEU ORÇAMENTO RESTRITO. COMO FAZER?
Há diversos modelos, processos de trabalho e ferramentas que se adequam aos mais variados orçamentos.
O dimensionamento dos recursos e orçamento disponíveis podem ditar o tempo e nível de esforço necessários para o atingimento dos objetivos das empresa.
Atualmente, muitas das ferramentas de marketing digital apresentam custos baixos, como registro de um domínio, criação de site/blog ou uma conta em mídias sociais.
De fato, o maior investimento acaba sendo na habilidade de conduzir estas ferramentas juntamente com sua estratégia.
E tudo depende do ROI (Retorno do Investimento) proporcionado, pois o marketing digital quando bem executado quase sempre possibilita ROI elevados.
O planejamento bem feito possibilita ótimos resultados com a melhor equação custo x benefício.
Planejamento é essencial!
BASTAR TER UM SITE PARA GARANTIR A PRESENÇA DIGITAL EFICIENTE DO MEU NEGÓCIO?
Infelizmente não.
Antes de tudo, é importante entender que no marketing digital, há desde atividades mais simples até as mais sofisticadas que podem utilizar ferramentas pagas e caras.
Consequentemente, há também fornecedores e profissionais dos mais variados orçamentos e competências.
Via de regra, a complexidade da atividade, processo ou configuração de uma ferramenta é que acaba ditando esta variação de valores.
Assim, apenas publicar um website do seu negócio irá provavelmente apresentar um custo bem em conta, mas não necessariamente lhe garantirá uma presença digital efetiva.
E isto se explica porque além da confecção do website propriamente dito, há uma série de atividades internas ocultas, mas muito importantes, e que não necessariamente o profissional que está lhe entregando o site irá realizar.
Alguns exemplos:
Ativação do Google Search Console (indexação, sitemap, url canônica, outros).
Ativação e configuração do Google Analytics ou o Google Tag Manager.
Instalação de Pixels de mídias sociais como Facebook, Linkedin.
Ativação de protocolo HTTPS via provedor de hospedagem ou CDN.
Configuração de formulários de contato com ferramenta de email marketing (Mailchimp, por exemplo).
outros.
A consolidação da presença digital se dá num processo de médio a longo prazo.
QUAIS FERRAMENTAS DEVO USAR NO MARKETING DIGITAL?
Para um processo de fortalecimento de sua marca e de uma efetiva presença digital, pode-se utilizar várias ferramentas e atividades em conjunto.
Cada ferramenta tem um perfil e posicionamento diferente para cada tipo de negócio.
Algumas ferramentas e atividades disponíveis:
Plataforma CMS – Configuração de website com blog (WordPress, Drupal, Joomla, Wix, outros).
Links para compartilhamento e para seguir mídias sociais mais relevantes ao negócio.
Gestão destas mídias sociais.
Segurança utilizando protocolo HTTPs e ferramenta de CDN (Content Delivery Network).
SEO (Search Engine Optimization).
Ferramenta de email marketing, automação, landing pages e funil de venda.
Google Analytics para monitoramento.
Gestão de mídias pagas (anúncios).
QUAIS MÍDIAS SOCIAIS POSSO UTILIZAR?
O uso das mídias sociais dependerá do tipo de negócio.
Se é um B2C (Business To Consumer), ou seja, seu cliente é o consumidor final – canais digitais como Facebook, Instagram, Twitter, Youtube, Whatsapp são ideais.
E para B2B (Business To Business), onde seu cliente é uma empresa que vai vender para o cliente final, temos o Linkedin como adicional.
E mesmo assim, a escolha irá variar dependendo de especificidades do seu produto, serviço, perfil e comportamento do seu cliente, e até da cultura da sua empresa.
Todo tráfego bem trabalhado nas mídias sociais pode levar ao aumento de autoridade do nome da empresa e consequentemente ao aumento de clientes potenciais ou reais.
COMO SABER SE MEU SITE ESTÁ BEM POSICIONADO OU ACESSADO?
De forma bem simples e prática, faça uma pesquisa no Google e veja se o link de seu site aparece na 1ª página de pesquisa (tente utilizar uma janela anônima no seu navegador).
Outra forma mais técnica é através de ferramentas de avaliação de relevância da página ou domínio como o MozBar, ou de posicionamento geral e palavras-chave como o o SEMrush. Existem inúmeras no mercado.
Estas ferramentas possibilitam até a comparação com concorrentes do seu negócio.
POR ONDE DEVO COMEÇAR?
Primeiro, atualize e revise a estratégia da empresa.
Depois, defina qual é seu objetivo com o marketing digital em acordo com a estratégia.
Alguns objetivos possíveis:
Gerar Leads qualificados,
Aumentar as Vendas,
Ser reconhecido como Autoridade em determinado assunto ou nicho,
Aumentar o reconhecimento de sua Marca,
E ainda fortalecer Relacionamentos.
A partir da estratégia e do planejamento, podem ser definidas as ferramentas a serem utilizadas, assim como o investimento ideal para viabilizar o processo.
Em seguida, desenvolva um Plano de Ação.
Lembre-se que você sempre pode contar com profissionais especializados para tocar o projeto.
SE VOCÊ POSSUI UMA VISÃO NÓS O AJUDAREMOS A TORNAR REALIDADE
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